It’s true that the price largely determines your return on investment rate. However, there are other ways to optimise your real estate in Bali so that your expenses do not exceed your rental income, while at the same time, you don’t need to wait too long for a new tenant.

This short strategy is written in particular for Ubud properties, because properties in Ubud are in a unique position. Sure, it is 40 minutes from the nearest beach, but the market segment that rents Ubud properties care least about the shoreline. Instead, they come to Ubud for spa treatments, yoga studios, organic food, and the lush green landscape.

Remind yourself to cater to the needs of this specific market segment.

1. Competitive is not always cheaper

People who choose to spend a significant amount of time in their villas to relax, detox, and heal will not shy on paying a bit more for quality. You can still be competitive even if you’ve invested in decoration, comfortable beds and furniture, and ask a higher price than what local guest houses offer.

Even if you have bought the land cheap in the outskirts of Ubud, it’s the best decision to add value to your villa accommodation so that your tenants feel compensated for the longer distance to the town centre.

2. Cleanliness over attractiveness

Ubud’s upmarket tourists make up a significant portion of the market. Their main concern is hygiene, particularly if they find that your villa is not in the town centre.

Exceed expectations by focusing on hygiene, including adapting the bathroom and layout. Follow Western standards to be on the safe side – popular hotels do this a lot.

If you have to choose between making your villa look pretty and making it spotless clean, we suggest the latter. You would want to exceed your guests’ expectations.

Once you have made sure that your villa is well-maintained, the next step is to decorate it. Find inspiration from the villas in our catalogue: Villa Horizon, Rumah Cakralawa.

3. Advertise it!

Once you have your price and property conditions sorted out, you can advertise it with confidence. The best way to advertise is through online channels and referrals. Create a website or a special social media account to help your audience focus on your properties’ features and benefits.

If that is too much of a hassle, not to worry. You can always ask a property agent, such as Bali Coconut Living to help you.

Interested in listing your property with us? Contact us by following this link.

Bali Coconut Living is a property agent in Bali specialised in leasehold and freehold real estate. If you are a foreigner looking for a hassle-free leasehold arrangement, visit our website to learn more. Browse through our portfolio of villas and land a secure and profitable investment.