Blog

Sell the experience, and they will buy the property. Using social media and property agents, you can beat the competition and sell your Seminyak villa fast.

Your freehold villa in Seminyak never ceases to amaze, in terms of the high yearly yield and rates of occupation. However, there will come a time when you need to sell your freehold villa to liquify your asset and to enjoy the additional bonus from property appreciation. 

When it comes to selling your villa, you can’t leave marketing behind, and the best way to market your villa is online. Here are some tips to market and sell your Seminyak freehold villa to beat your competition.

1. Sell experiences before selling the property

Your prospective buyers need to know whether their investment in your property will get them the experience that they want or that their tenants want (if they were to let the villa, which is highly likely).

You may start by asking yourself:

- What is it like living in the same villa for years?

- Is it conveniently located?

- Is the villa easy to maintain?

- Is there value in the villa for your buyer’s tenants?

Once you have figured out the answer, you need to visually provide the answers for your buyers, through photos and videos, preferably the latter. A professionally-made video that gives a tour of the villa, the features, and telling a story of possible experiences can make it easier for your viewers to tap into their emotions as a driving force for purchase.

2. Renovate and redecorate before you advertise

Before you create your villa tour video or a photo showcase, you can spend a little more money to renovate and redecorate your villa to provide greater value (and maybe slightly raise the price). This is particularly important once you have leads, or prospective buyers, who come into your villa.

Renovations do not need to be grand. Sometimes all it takes is a new paint work to make the villa look brand new. You may need to replace some worn-out furniture and decoratives, but the effort is worth the smile on your buyer’s face. Remember, if your prospect already feels comfortable in the villa, you’ll have a promising lead!

3. Highlight different rooms and features for different segments.

Your villa doesn’t have to be targeted to a specific buyer. The same villa can attract more than one market segment by featuring things that your buyers will value, from the social platform of their choice.

If your villa can accommodate families, you may highlight spaciousness and complete facilities to cook and clean, and perhaps the swimming pool as well. You can use a variety of social media platforms.

For retirees, you can highlight that the villa is easy to maintain, and located not too far away from the city center, yet located in a quiet neighborhood with natural scenery. You can advertise with trusted agents like Bali Coconut Living.

Combine the power of social media with the help of property agents

Bali Coconut Living offers transparent and authoritative marketing for properties in Bali, and our property agents have access to various marketing channels to find the right buyers. However, you can also reduce the waiting time by marketing your villa to your friends’ and family’s connections (by social share).